AI isn’t the future—it’s now. It’s the advantage businesses are using today. The AI for Business Growth and Strategy Certificate program gives you hands-on skills you can put to work immediately.
Across four practical, self-paced courses, you'll learn how to use AI to streamline operations, enhance customer engagement, create personalized marketing campaigns, and leverage AI agents to automate complex business workflows—so you can focus on what matters most: growing your business.
Program Courses
- BUSAI X001 - Introduction to Generative AI: Build a foundation in AI. Learn key concepts, explore common tools, and practice effective prompting techniques for everyday use.
- BUSAI X002 - AI for Small Business: Customer Success: Learn hands-on workflows for streamlining operations, automating customer communication, and improving service delivery and retention.
- BUSAI X003 - AI for Small Business: Social Media Marketing: Leverage AI tools to help create a marketing plan, including content creation and campaign personalization, and adopt responsible marketing practices.
- BUSAI X006 - Agentic AI for Small Business
Learn how to use ChatGPT's Agent Mode to delegate complex, multi-step business tasks, automate workflows, analyze information, and create business deliverables with AI-powered agents.
Program Format
- Delivery Method: Online Self-Paced
- Approximate Total Duration: 80 Hours
- Enrollment: Save 15% when you enroll now in all three courses that make up the certificate.
Requirements
- Access to a computer and a reliable internet connection
- Basic familiarity with web browsing and productivity tools
- Paid ChatGPT subscription required for BUSAI X006 Agentic AI for Small Business. Agent Mode is currently available only on ChatGPT Plus, Pro, and Team plans and is not included with the free tier.
In this course, Ohio State will be demonstrating the use of AI tools. The use and demonstration of such tools should not be considered an endorsement of any particular product, service, or vendor by the University.
What You’ll Learn
By the end of this program, you will confidently:
- Explain AI and Generative AI concepts in practical terms and apply them to real-world scenarios
- Use AI tools like ChatGPT, Claude, and Gemini to boost productivity and business growth
- Build AI prompts that support daily tasks, content creation, and business strategy
- Automate repetitive workflows and improve customer experience
- Create targeted, data-supported marketing campaigns using AI
- Delegate and oversee AI agents that can research information, analyze data, create deliverables, and execute complex business workflows
- Apply ethical and responsible AI practices, including considerations related to accuracy, privacy, and bias
- Build and execute a personalized marketing plan using AI-driven tools and insights
What You’ll Earn
- A Program Certificate of Completion from The Ohio State University Professional and Continuing Education upon completing all four courses
- Four individual course completion awards (one for each completed course)
- A portfolio of AI-powered workflows and marketing plans
- Practical, repeatable skills and strategies you can use every day
Who Should Enroll
This program is ideal for:
- Small business owners and entrepreneurs looking to scale without adding overhead
- Professionals seeking to future-proof their skills
- Career-changers and lifelong learners
- Non-technical individuals who want to use AI confidently
- Marketers, customer support roles, and client-facing professionals
- Anyone ready to learn AI for practical results
Program Benefits
- Save by enrolling in the full program instead of individual courses
- Learn at your own pace through flexible, self-guided modules
- Gain hands-on practice with real business tools
- Apply skills that support personal and professional growth
- No technical or coding background required
Contact Information
For questions about enrollment, group discounts, or program details, please contact pcepartners@osu.edu.