BUSAI X003 - AI for Small Business: Marketing
Artificial Intelligence (AI) is no longer just for big corporations—it’s a powerful tool small businesses can use to compete, connect, and grow. This 30 hour hands-on course introduces practical, easy-to-use AI tools that can streamline your marketing, from creating content and automating social media to reaching the right audience with personalized campaigns. You’ll also learn how to responsibly apply AI in ways that respect data privacy and maintain customer trust. The focus is on clear, practical strategies you can put to work right away in your business.
Delivery Options
Online, Self-Paced: A course that is available fully online with no scheduled class sessions or fixed due dates. You can start coursework at any time and work through it independently at your own pace, within the timeframe designated. Online modules may include readings, lecture videos, assignments, quizzes and more.
Time to Completion
This course is projected to take approximately 30 hours to complete.
Course Completion Requirements
Complete all coursework requirements and pass with a score of at least 80%.
Technology Requirements
- Reliable internet
- The recommended browser for taking this course is Google Chrome or Firefox
What You'll Learn
- Leverage AI tools for content creation, audience targeting, and campaign personalization
- Automate social media management and analyze performance metrics using AI
- Apply responsible AI practices in marketing, with attention to data privacy and transparency
What You'll Earn
- An AI for Small Business: Marketing certificate of completion from The Ohio State University, Professional and Continuing Education.
Contact Us
For questions about the enrollment process, payment options, technology, or course records, please submit an inquiry and our Enrollment Support team will assist you within 24 hours during business days.