BUSMKTG X002 - Social Media Marketing for Small Business Owners: Content Creation and Strategy

Unlock the full potential of social media marketing with our expertly designed course pathway tailored for small business owners. This course will explore types of content that work best for your business, skills for planning and scheduling with a content calendar, and tools for executing content creation.
Delivery Options
Online, Self-Paced: A course that is available fully online with no scheduled class sessions or fixed due dates. You can start coursework at any time and work through it independently at your own pace, within the timeframe designated. Online modules may include readings, lecture videos, assignments, quizzes and more.
Time to Completion
This course is projected to take approximately 4 hours to complete.
Course Completion Requirements
Complete all coursework requirements and pass with a score of at least 80%.
Technology Requirements
- Reliable internet
- The recommended browser for taking this course is Google Chrome or Firefox
What You'll Learn
- How to create engaging content for social media platforms.
- Develop a content strategy tailored to your business goals.
- Utilize tools to create high-quality content.
- Plan and schedule content effectively using a content calendar.
What You'll Earn
- A certificate of completion from The Ohio State University, Professional and Continuing Education.
Contact Us
For questions about the enrollment process, payment options, technology, or course records, please submit an inquiry and our Enrollment Support team will assist you within 24 hours during business days.